Credit: Photo by Icon sport
Roc Nation Sports International has announced that it has signed a strategic partnership with Lega Serie A to “further enhance the North American reach” of the sport.
A few weeks ago, Roc Nation Sports was rumored to be opening a new office in Italy, and it was assumed that this was linked to Lukaku’s presence at Inter, as he is one of their biggest soccer clients. However, it now transpires that the agency has entered into a “strategic partnership” with Lega Serie A that will increase “Serie A brand awareness in the United States. Roc Nation Sports International President Michael Yormark explained the reasons for the partnership. “We’re thrilled to help Serie A expand its brand across America, while helping to develop meaningful commercial partnerships as well as increased brand visibility that will lead to continued growth for one of the world’s leading soccer leagues. Serie A’s New York office is off to a great start, and we look forward to helping them achieve all of their business goals and objectives.”