Credit: Photo by Icon sport
Lega Serie A CEO Luigi De Siervo has spoken of plans to increase the marketability and appeal of Italy’s elite, revealing a new name and the fight against racism.
Italian soccer has enjoyed something of a resurgence in recent years, with four different winners in the last four consecutive seasons. This season, Italian teams reached the final of all three European interclub competitions, Inter in the Champions League, Roma in the Europa League and Fiorentina in the Conference League.
“We have begun the journey to regain our position as international leader. We’re creating a more interesting, higher-quality product. The actual match time is 66%, there’s a 33% shortfall that needs to be more attractive, for example with the cameras that are used in cinema. We’re competing with Netflix and Amazon for people’s free time. The success of our clubs isn’t a coincidence, building such a good product attracts more investors. We need to improve the stadiums, but the beauty of our cities is unique. And then, over the last four seasons, four different teams have won the Scudetto, something that doesn’t happen in any other country. We have signed a 10 million euro per season agreement with the government, and our league abroad will be called Serie A Made in Italy. Serie A has begun the journey to regain international leadership. No tolerance. The 170 fans who insulted Lukaku will never enter a stadium again. It’s something we had already done and will continue to do. It’s a question of global education, of culture,” De Siervo told AS.